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The entirety of Richard Sherman's rant after last week's Seahawks and 49ers game lasted no more than 25 seconds, and that's a generous count of the time that includes a confused Erin Andrews' questions.
We've all seen the rant, seen the talking heads of the sports world either laud Richard Sherman or denounce him. I'm not adding to that chatter.
What I do find fascinating is the ramifications of the interview from a cold dollars-and-cents calculation. After Sunday's game, we've seen the following happen to Richard Sherman:
- His Twitter follower count quickly more than doubled, and now sit at more than 700,000. He now has 82% more followers than Darelle Revis, the highest-paid cornerback in football.
- Jersey sales exploded. Sherman's jersey is now the tenth most popular NFL jersey since April 1st of last year. He's the only defensive player in the top 10.
- Advertising started flowing in. According to Sherman's agent, upward of $5 million in endorsements are on the table after last week's game. He currently makes slightly more than his $550,000 per year rookie contract in endorsements.
Salary vs. sponsorships
Football-Not the endorsement gold mine you'd expect
Sherman, the anti-quarterback
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The article Richard Sherman's Rant: Millions in Endorsements, and Eyeing a Record Contrat originally appeared on Fool.com.Eric Bleeker, CFA has no position in any stocks mentioned. The Motley Fool recommends Nike. The Motley Fool owns shares of Nike. Try any of our Foolish newsletter services free for 30 days. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. The Motley Fool has a disclosure policy.
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