This Is the Future of Soda

In this video from Wednesday's MarketFoolery podcast, host Chris Hill and Motley Fool analysts Bryan White and Bill Barker break down the carbonated-beverage landscape today, and the future of soda.

Dr Pepper Snapple Group reported earnings, and while sales, volume, and profit were all down, shares hit a new all-time high as the company won the expectations game on Wall Street. More broadly, though, this may speak to a secular decline in the consumption of sugary drinks in the United States, as consumers continue to trend toward healthier eating habits. In this segment, the guys discuss this decline and how it may affect the biggest players in the space -- Coca-Cola and PepsiCo -- and they also look at the future of soda. Coke just recently signed a major agreement with Green Mountain Coffee Roasters , leading many to speculate that consumers may soon be able to make some form of Coca-Cola at home via a Keurig machine, something that may directly threaten SodaStream and its business.