Dale Jarrett Racing Adventure, Inc. Races Toward Revenues on Talladega Speedway

Dale Jarrett Racing Adventure, Inc. Races Toward Revenues on Talladega Speedway

CHARLOTTE, N.C.--(BUSINESS WIRE)-- Dale Jarrett Racing Adventure, Inc. (USOTC: DJRT) is pleased to announce a new experience for race fans toward additional revenue streams for the company in addition to prime exposure for its brand. Last Saturday, for the first time in history, DJRT premiered the first-ever exotic car experience on the word famous Talladega Superspeedway. It is the largest enclosed oval track in the world, with 2.67 miles of track. This also marks the first time that non-NASCAR vehicles ran the raceway.

DJRT CEO, Tim Shannon, states, "We couldn't be more excited about this event as we give anyone and everyone the chance to experience an ultimate thrill: to race Ferraris around the race track at up to 150mph on one of the most famous venues in the world."

He continues, "The experience was a sold-out event and no details were spared in terms of making this the thrill of a lifetime. The cars each had 5 point harnesses installed as well as full face Bell helmets and HANS devices to ensure paramount safety for our customers."

Due to demand, the Company will be holding an additional experience opportunity at Talladega Speedway on August 17^th, which has already been sold to capacity. "We were sold out almost immediately for both events," states Shannon. "I'm very pleased with this success as it gives us increased opportunity to work with the best of the best in bringing unique recreational racing adventures to the masses.

More updates to come as the Company continues to position its brand as the ultimate experience for race fans and thrill seekers alike.

About Dale Jarrett Racing Adventure

The Dale Jarrett Racing Adventure offers racing fans the opportunity to race an authentic race car on a major racetrack. Our racing "adventurers" enjoy a life-defining experience. They receive vital training from top racing instructors, wear real racing suits and safety gear, and pilot a race car that was once driven by one of the racing greats. Hand signals from the instructor teaches you to race like the pros. We surpasses "follow-the-leader" approaches and teach guests to race like NASCAR drivers, find the line, draft, and pass for optimum fun. Our 100% safety record and numerous celebrity endorsements testify to the excitement and unforgettable thrill of our racing adventure.

Forward-Looking Statements

Certain of the statements contained in this press release contain forward-looking statements that involve risks and uncertainties. Such forward-looking statements are within the meaning of that term in Section 27A of the Securities Act of 1933, as amended in Section 21E of the Securities Exchange Act of 1934. Dale Jarrett Racing Adventure, Inc. has based these forward-looking statements on its current expectations and projections about future events, based on the information currently available to it. Forward-looking statements contained in this press release may also include statements relating to Dale Jarrett Racing Adventure's anticipated financial performance, business prospects, new developments, strategies and similar matters. Dale Jarrett Racing Adventure disclaims any obligation to update any of its forward-looking statements, except as may be required by law.

Tim Shannon, CEO +1-888-467-2231, tbshannon@racingadventure.com

Dale Jarrett Racing Adventure, Inc.
Tim Shannon, +1-888-467-2231
CEO
tbshannon@racingadventure.com

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