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Target to Woo Customers with Later Hours at Some Stores

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A Target Store at Night
John Crowe/Alamy
Target (TGT) will extend shopping hours at more than half of its 1,800 stores, as it gears up for the holiday shopping season and seeks to snag more shoppers.

The new hours will keep stores open until 11 p.m. or midnight and until 10 p.m. or 11 p.m. on Sundays, The Wall Street Journal reports. The extended hours aren't universal and some stores may only be open later on weekends.

The new extended hours are starting this month and will be in effect through the holidays, after which they will be evaluated, the Journal said.

Though 10 and 11 p.m. aren't peak shopping times, Target believes enough late-night shoppers will show up to make it worth the costs of paying staff and keeping stores open longer.

The chain retailer has been cutting prices to woo customers, and recently cut its outlook for the year, citing more promotions and weaker sales in Canada. It reports earnings Wednesday.

Rival Walmart (WMT) keeps 70 percent of its stores open 24 hours a day.

 

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