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Walmart Changes Price-Match Policy Again After PS4 Fraud

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Sue Ogrocki/AP
In the wake of a PlayStation 4 pricing scam, Walmart has again changed its online price matching policy.

Walmart (WMT) updated its price-match policy on Nov. 13 to codify what some store managers already were doing -- price matching from select sites including Amazon.com (AMZN). But then, some online smarties duped the megaretailer by setting up bogus third-party Amazon accounts and selling $400 PlayStation 4s for as little as $50.

Walmart has wised up and changed its match policy yet again.

"We launched online price matching because it's the right thing for our customers," according to a Walmart statement, which sounds a little no-good-deed-goes-unpunished to us. "At the same time, we can't tolerate fraud or attempts to trick our cashiers. This kind of activity is unfair to the millions of customers who count on us every day for honest value."

So the company has updated its policy to clarify "that we will match prices from Walmart.com and 30 major online retailers, but we won't honor prices from marketplace vendors, third-party sellers, auction sites or sites requiring memberships."

Here's the full statement.

 

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