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INTRO
The company
Clorox is home to some of the most popular household product brands in the world, such as Tilex, Pine-Sol, Glad, Green Works, Kingsford, and Burt's Bees. In fact, 90% of Clorox's brands hold the number one or number two ranking in its space:
| Brand | Market Share | Ranking |
| Clorox Disinfecting Wipes | 45% | #1 |
| Clorox Toilet Bowl Cleaner | 35% | #1 |
| Pine-Sol | 30% | #1 |
| Tilex / Clorox Bath Cleaner | 21% | #1 |
| Kingsford / Match Light | 72% | #1 |
| Brita Water Filtration | 68% | #1 |
| Clorox Bleach | 64% | #1 |
| Burt's Bees | 20% | #1 |
| Liquid-Plumr | 37% | #2 |
| Clorox Clean-Up Spray | 14% | #2 |
| Clorox 2 for Colors | 26% | #2 |
| Fresh Step / Scoop Away | 27% | #2 |
| Glad Disposal & Food Storage | 19% | #2 |
| Hidden Valley Salad Dressing | 17% | #2 |
Latest quarter results
On
Outlook
Management
Free cash flow
The
Competitive industry
The household products industry is home to several
The bottom line
Clorox
The article An Undervalued Industry Giant originally appeared on Fool.com.
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